The buy online, pick up in store (BOPIS) model allows customers to purchase a product online and pick it up at a brick-and-mortar location.
Today’s customers want more flexible, convenient ways to shop for products and services. The BOPIS model allows for this, giving consumers the ability to buy something online and pick it up at an in-store location when they’re ready. Most businesses hold the product for a certain time frame — typically about a week — and many offer same-day pick-up.
BOPIS is built on the foundation of digital commerce, helping businesses create the omnichannel shopping experiences that today’s customers demand. As the divide between digital commerce and in-store shopping continues to shrink, it’s becoming increasingly important for businesses to provide seamless connections between their ecommerce channels and their brick-and-mortar locations.
By making it easier for consumers to find and purchase their products, businesses often foster stronger customer loyalty and engagement when they offer BOPIS options.