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What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

PXM and AI

Transform digital commerce strategy with AI-powered solutions.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

Build Winning Shopping Experiences

Learn how to engage and convert more shoppers with these winning tips.

Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

PIM

Manage all product content in one central system of record.

Syndication

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Grocery Accelerator

Leverage the first-ever category-wide PXM accelerator in the grocery industry.

Digital Shelf Analytics

Continuously optimize your organization’s product content syndication.

Catalog Sites

Share secure, on-brand, and always up-to-date digital product catalogs.

Automation and AI

Automate business processes and enhance Salsify workflows with AI.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

SXM Supplier Experience Management

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

PXM Network

Syndication Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Commerce Platform Integrations

Create winning product experiences everywhere shoppers are, including on owned sites.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

Product Updates

Explore the latest news and updates for Salsify products.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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2025 Consumer Research: Meet Every Shopper, Every Channel, Every Moment

Download our report for emerging consumer trends with direct insights from shoppers that will help you thrive on the digital shelf.

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      Business-to-Business (B2B) Ecommerce Platform

      A business-to-business (B2B) ecommerce platform or B2B ecommerce platforms are online platforms that facilitate transactions between businesses, including manufacturers, distributors, and wholesalers.

      What Is a Business-to-Business (B2B) Ecommerce Platform?

      Business-to-business (B2B) transactions occur between many participants within a retail supply chain. An online retailer, for example, might purchase products directly from a wholesaler or manufacturer. A distributor, on the other hand, might buy directly from a supplier.

      B2B ecommerce platforms are the online systems that enable these transactions. It takes the middle person out of online transactions between businesses and offers a seamless experience to both buyers and sellers. 

      Through B2B ecommerce platforms, businesses can list their product catalog online, personalize the shopping experience, provide bulk ordering, and more.

      B2B ecommerce platforms are also typically tailored to the needs of the businesses conducting transactions. They usually have tools for onboarding new consumers, integrating with existing tools, and launching new parts of the business. 

      Many platforms also include data-collecting tools, which allow the businesses involved to measure and optimize their performance and make more informed business decisions.

      Digital Shelf Deep Dive

       

      Related Terms

      Related Resources

      Case Study

      Wastequip Grows B2B Ecommerce Business 40% With Synchronized Data Using Salsify

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      Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.

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