A business-to-business (B2B) ecommerce platform or B2B ecommerce platforms are online platforms that facilitate transactions between businesses, including manufacturers, distributors, and wholesalers.
Business-to-business (B2B) transactions occur between many participants within a retail supply chain. An online retailer, for example, might purchase products directly from a wholesaler or manufacturer. A distributor, on the other hand, might buy directly from a supplier.
B2B ecommerce platforms are the online systems that enable these transactions. It takes the middle person out of online transactions between businesses and offers a seamless experience to both buyers and sellers.
Through B2B ecommerce platforms, businesses can list their product catalog online, personalize the shopping experience, provide bulk ordering, and more.
B2B ecommerce platforms are also typically tailored to the needs of the businesses conducting transactions. They usually have tools for onboarding new consumers, integrating with existing tools, and launching new parts of the business.
Many platforms also include data-collecting tools, which allow the businesses involved to measure and optimize their performance and make more informed business decisions.