Register Now
What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

PXM and AI

Transform digital commerce strategy with AI-powered solutions.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

How (and How Much) Will AI Change Shopping

Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.

Learn More
Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

SXM Supplier Experience Management

PXM Network

PIM

Manage all product content in one central system of record.

Syndication

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

Intelligence Suite

Bring AI-powered capabilities directly into your Salsify workflows.

Grocery Accelerator

Leverage the first-ever category-wide PXM accelerator in the grocery industry.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Digital Shelf Analytics

Continuously optimize your organization’s product content syndication.

Catalog Sites

Share secure, on-brand, and always up-to-date digital product catalogs.

Automation and AI

Automate business processes and enhance Salsify workflows with AI.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

Syndication Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Commerce Platform Integrations

Create winning product experiences everywhere shoppers are, including on owned sites.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Customer Blog

Gain the latest tips, industry trends, and actionable ecommerce insights.

Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research Report - Feature Image1 V2

2026 Consumer Research

Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.

Download
Request Demo
    Request Demo

      Brand Salience

      Brand salience is a measurement of how well or readily consumers recognize or recall your brand.

      What Is Brand Salience?

      Brand salience is a useful metric for evaluating how strong your brand image and presence are within a competitive ecommerce landscape. It goes beyond building brand awareness: Brand salience is a measurement of how readily a consumer recalls a business’ branding pre-, during, or post-purchase.

      The goal of brand salience is for the business to become nearly synonymous with a product, image, or segment. The “Band-Aid” brand, for example, has developed such strong brand salience that consumers equate the brand name with the product itself. In other cases, brands use logos, mascots, advertising strategies, and other tactics to ensure consumers immediately think of their brand when considering a purchase.

      Businesses can measure their brand salience by engaging directly with their target customer segments through surveys, focus groups, or social engagement. This can help the business evaluate how top-of-mind their brand is and adjust their strategy to build better salience.

      Digital Shelf Deep Dive

       

      Related Terms

      Related Resources

      Video

      How To Build Winning Shopping Experiences

      See Salsify in Action

      Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.

      Request a demo
      Also of Interest
      Copyright © 2026 Salsify. All Rights Reserved Privacy Policy Terms of Service Security Sitemap Glossary