PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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A brand influencer is a third-party partner, typically with a large audience or following, who promotes a brand and its products in exchange for payment or free items.
Today’s consumers increasingly look to trusted sources for product recommendations and reviews. Brand influencers fill that trusted spot by promoting a brand’s products via content marketing to their far-reaching virtual audiences.
Most brand influencers use social media for product promotion. They post unboxing videos, demonstrations of product usage, tailored photos highlighting products, or create giveaways to engage consumers.
When partnering with a brand influencer, it’s critical for business leaders to find someone whose content and values align with their brand. An affordable used car brand, for example, wouldn’t want to align with an influencer who regularly engages with high-end luxury vehicles, as the misalignment would cause disruption in the audience’s shopping experience.
Businesses can find an aligned brand influencer by searching social media networks using relevant keywords. While each influencer’s number of followers will vary, businesses should look for those with wide enough audiences to drive traffic and sales.