Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Brand guidelines articulate the standards for how a company should be represented visually, textually, and verbally — ensuring consistency across all brand materials.
Brand guidelines are essential to representing a company consistently across all marketing campaigns, ads, websites, content, and other public- and internal-facing materials.
They often include several key elements, such as branding guidance around logo usage; visual rules for fonts, color palettes, imagery, illustration, and graphic design; and standards for brand writing, such as tone, voice, grammar, and style.
Many brand guidelines also articulate a persona or key characteristics that best represent the brand to give employees tools for representing the organization in writing or design. Some brand guidelines will also include a database of approved imagery, logo options, and documents.
In an era where customers want seamless, consistent, and connected experiences with businesses, brand guidelines are critical. The best brand guidelines clearly communicate the representational rules and standards for the business, but are also flexible enough to adapt with time as the brand evolves.