What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

Build Winning Shopping Experiences

Learn how to engage and convert more shoppers with these winning tips.

Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

PIM

Manage all product content in one central system of record.

Activation

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

Catalog Sites

Share customized, up-to-date digital product catalogs.

Automation

Enhance collaboration with Salsify’s automated workflow engine.

Activation Insights

Continuously optimize your organization’s product content syndication.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

Salsify PXM

Learn how Salsify PXM empowers brands to win on the digital shelf.

SXM Supplier Experience Management

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

PXM Network

Activation Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Ecommerce Platform Integrations

Create winning product experiences on owned sites with powerful ecommerce software.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Engineering Blog

Explore our engineering blog to get developer resources, insights, and tips.

Events

Register for our upcoming in-person and virtual events to connect with other industry insiders.

Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

Product Updates

Explore the latest news and updates for Salsify products.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2023 Salsify Consumer Research Report

Salsify 2023 Consumer Research Report

Learn how to prioritize and deliver what your shoppers want with the latest insights.

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      Brand Ambassador

      A brand ambassador is a person who promotes a particular brand within their network to help drive traffic and sales to that company.

      What Is a Brand Ambassador?

      Today’s brands are competing for consumer awareness and attention within a highly saturated market. Brand ambassadors can help them stand out. A brand ambassador is a person who positively promotes a brand within their network, with the goal of increasing brand awareness, driving sales, and building a bigger consumer audience base.

      Most notably, brand ambassadors tend to be highly influential people, such as social media stars, celebrities, or well-known names within a particular industry. Because these influencers tend to have large audiences — usually on social networks — they’re able to drive these audiences directly to the brand in droves. These types of influencers are usually paid by the brand for their efforts.

      As consumers increasingly turn to their personal networks for recommendations, however, employees, friends, and family members can act as brand ambassadors, highlighting the unique benefits of a company or product and encouraging their network to buy.

      Salsify & the Future of Shopping

       

      Related Terms

      Related Resources

      Report

      Salsify 2023 Consumer Research | Global Report
      Report

      Salsify 2023 Consumer Research | Data by Region
      On-Demand Webinar

      Webinar | The Salsify Amazon Advantage
      Infographic

      Product Pages: What Consumers Want in 2023
      Infographic

      Consumer Trends: 3 Things Today’s Omnichannel Shoppers Want From Brands

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