Below the Fold

What Is Below-the-Fold Content?

Below-the-fold content is only visible when a website user scrolls down on a webpage, with the below the fold meaning being similar to how additional content can be found below the fold of a newspaper. Because it’s initially hidden from view and requires a user to take an action to access, below-the-fold content tends to not get as much interaction or engagement as above-the-fold content.

When crafting a website, then, creators often strategize about the importance of each piece of webpage content to ensure they’re putting their most important information — such as calls-to-action (CTAs), critical product information, product photos, logos, or eye-catching headlines — above the fold, not below the fold.

Despite the importance of above-the-fold content, below-the-fold content is still critical to creating a strong, consistent web experience for users — especially on ecommerce sites designed to move consumers through a purchasing funnel. Businesses that create cohesive webpages with concise product information and consistent branding tend to capture shoppers’ attention and encourage them to interact with the site.

Below the Fold

What Is Below-the-Fold Content?

Digital Shelf Deep Dive

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Below the Fold

What Is Below-the-Fold Content?

Digital Shelf Deep Dive

Related Terms

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See Salsify in Action