Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadAverage time spent (ATS) is a marketing metric that measures the average amount of time users spend engaging with a piece of content, such as a website or marketing material.
Businesses primarily use the average time spent (ATS) metric to measure the amount of time consumers spend engaging with marketing materials, including a website, webpage, blog article, product description, product page, or email.
Used more broadly, however, average time spent (ATS) could refer to the average time a business takes to hire an employee, the average time spent navigating supply chain issues, or the average time spent fulfilling customer orders.
In all of these cases — and many more — the business divides the total minutes spent on a particular task by the total amount of tasks within a given timeframe.
When calculated to measure consumer interaction, businesses gain a glimpse into how successful their engagement initiatives are. If many consumers are visiting a product page each month, but the business’s average time spent on page is significantly low, the business can infer that they need to improve their customer engagement.