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    Average Time on Site

    Average time on site measures the average duration of time users spend viewing a website.

    What Is Average Time on Site?

    Also known as session duration, average time on site is a metric that businesses and organizations use to gauge how long users spend viewing their website across all pages. This metric can give organizations a glimpse into how engaging their website is, how visitors are using their website, and how their site measures against established benchmarks and goals. 

    With this data, as well as data from other analytics metrics, organizations can assess the success of their customer journey. By looking at average time on site and average time on page, brands and retailers can determine where in the sales funnel users are dropping off. 

    From there, they can explore why users might be leaving the site without completing a purchase — and which website elements might be turning visitors away.

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