Authentication

What Is Authentication?

In a global digital economy, keeping customers’ information secure is critical to building trust and loyalty. This can be achieved with authentication.

Authentication is the process through which businesses ensure users are who they say they are.

For most ecommerce businesses, authentication is necessary for keeping customers’ stored credit card and personal information secure. If a customer creates a profile on a business’s website, for example, they might submit their card details, address, phone number, or other identifying information.

When the customer logs into the system, they’ll need to authenticate their identity before being able to access their details. This authentication can be as simple as selecting a username or password. Or, the system could require two- or multi-factor authentication, in which the user must take multiple steps to verify their identity.

In ecommerce, one data breach can permanently damage a brand’s reputation and customer loyalty, which is why businesses are requiring authentication to protect customer data.

Authentication

What Is Authentication?

Digital Shelf Deep Dive

See Salsify in Action

Authentication

What Is Authentication?

Digital Shelf Deep Dive

Related Terms

Related Resources

How To Build Trust on the Digital Shelf

The New Rules to Win Customer Loyalty and Increase Online Sales

See Salsify in Action