Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Explore our resource library to get everything you need to win on the digital shelf.
Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Register for our upcoming in-person and virtual events to connect with other industry insiders.
An attribution model is a method teams use to evaluate the value of marketing touchpoints and channels that customers interact with throughout the ecommerce experience.
Attribution modeling yields important data and insights for brands and retailers to assess the impact channels, such as websites and social media, and touchpoints, including emails and advertising, have as part of their marketing campaigns.
Through this effort, teams can understand which touchpoints are most engaging to customers and assign values based on this data to tailor strategies that can more effectively align with marketing goals.
Customers may interact with multiple touchpoints to learn about a product or service. Brands and retailers can look to specific user experience data about how effectively the channels are working through different types of attribution models and algorithms.
Common approaches include single-source attribution, which involves assigning all credit to a single touchpoint, multi-source attribution, and weighted multi-source attribution, which enables you to analyze each interaction throughout the commerce cycle and weigh each touchpoint based on its performance.
The models can ultimately provide a perspective on which channels deliver the best outcomes for your strategic business initiatives and customers’ purchasing behaviors.