Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
An attribution model is a method teams use to evaluate the value of marketing touchpoints and channels that customers interact with throughout the ecommerce experience.
Attribution modeling yields important data and insights for brands and retailers to assess the impact channels, such as websites and social media, and touchpoints, including emails and advertising, have as part of their marketing campaigns.
Through this effort, teams can understand which touchpoints are most engaging to customers and assign values based on this data to tailor strategies that can more effectively align with marketing goals.
Customers may interact with multiple touchpoints to learn about a product or service. Brands and retailers can look to specific user experience data about how effectively the channels are working through different types of attribution models and algorithms.
Common approaches include single-source attribution, which involves assigning all credit to a single touchpoint, multi-source attribution, and weighted multi-source attribution, which enables you to analyze each interaction throughout the commerce cycle and weigh each touchpoint based on its performance.
The models can ultimately provide a perspective on which channels deliver the best outcomes for your strategic business initiatives and customers’ purchasing behaviors.