PIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
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API
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Attention ratio refers to the number of links a business includes on a landing or product page, compared to the number of conversion goals that business has for that page.
In a multifaceted, highly competitive ecommerce landscape, consumers’ attention is constantly being pulled in several different directions. Amid this noise, consumers need streamlined, focused tasks to complete purchases.
The attention ratio is built on this premise, noting that the ideal ratio is one action per every one desired conversion. If a business wants a consumer to purchase a product via their product page, for example, they should include one button that a consumer can click to complete that purchase.
In this case, according to the attention ratio, the business would want to avoid including buttons for other conversions, such as signing up for a newsletter or downloading a report.
Including more than one button or link to drive different conversions can overwhelm the consumer and cause them to bounce from the page. Overall, the goal should be to focus the consumer’s attention on the main conversion you’re hoping to drive.