Amazon Retail Analytics (ARA) provides sellers with basic information about their products' performance and statistics, regarding trends, operations, customer behavior, and overall sales.
ARA is available to any Amazon seller as a basic package or a premium package. ARA basic is available for all sellers as a default, while ARA premium is available starting at $30,000 per year. ARA Premium offers more advanced analytics on product performance and sales by customers, competitors, geography... than the basic. Sellers can use the data to understand where their products are performing well, and areas where improvements can be made.