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    Amazon Brand Analytics (ARA)

    Amazon Brand Analytics (ARB), formerly known as Amazon Retail Analytics (ARA), is a feature that provides Amazon sellers and vendors with insights and metrics about their products’ performance, customer behavior, and more.

    What are Amazon Brand Analytics?

    ARB is an analytics tool that’s strictly available to brand owners who sell their products on the Amazon store. Brand owners can access and run reports that offer invaluable insights that can influence brands' strategic product portfolio and advertising decisions.

    ARB offers five consumer behavior dashboards, including:

    • Amazon Search Terms
    • Repeat Customer Behavior
    • Market Basket Analysis
    • Item Comparison and Alternate Purchase Behavior
    • Demographics

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