PIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
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API
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Affinity grouping occurs when a business identifies consumers with similar characteristics, demographics, or buying behaviors and markets directly to the group.
Affinity grouping is one way to identify and target a specific consumer category. Businesses must first use data to group consumers or potential buyers into categories based on interests, needs, demographics, or shopping habits. Then, they can create and distribute marketing materials to members of the group that align best with that group’s needs.
By connecting with a particular group’s interests or behaviors, the business can provide more personalized content that drives brand awareness, helps solve consumer problems, and builds customer loyalty among that group.
Affinity marketing takes this process to another level. In this effort, a business partners with another organization with a common goal to market a product or service related to that organization’s audience. When sports teams partner with apparel companies to cross-promote team-branded clothing, for example, both companies are engaging in affinity marketing to target sports enthusiasts.