Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Explore our resource library to get everything you need to win on the digital shelf.
Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Acquisition cost describes a critical measurement to assess the total expense a brand or retailer will incur to gain new customers or subscribers.
Brands and retailers will adopt data-driven models to measure costs of reaching certain audiences and make decisions on future marketing strategies to consider how to allocate investment and resources.
For example, a marketing team may consider how much to invest in advertising a particular product to a certain demographic and how profitable the outcome will be in delivering results.
Brands that are seeking to expand into new, strategic markets will evaluate data and statistics, including marketing, research, and advertising costs, to serve as a basis for making decisions on ecommerce campaigns to reach new audiences.
Teams will employ various formulas to analyze the success of marketing strategies relative to the value of gaining new customers, including comparing metrics like return on investment (ROI) and lifetime purchasing potential relative to the investment.
Brands may seek to use analytic tools or leverage a broad set of marketing approaches and channels through which they will reach new audiences, including social media platforms, email campaigns, paid advertising, and organic marketing, which can help teams to make informed decisions about how to best allocate resources to reach certain demographics.
Marketing teams can gain further perspective in an interdisciplinary sense through reaching new demographics to refine strategies and expand brand awareness while delivering more personalized commerce experiences to promote customer loyalty.