Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
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Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Acquisition cost describes a critical measurement to assess the total expense a brand or retailer will incur to gain new customers or subscribers.
Brands and retailers will adopt data-driven models to measure the acquisition cost of reaching certain audiences and make decisions on future marketing strategies to consider how to allocate investment and resources.
For example, an acquisition cost a marketing team may consider is how much to invest in advertising a particular product to a certain demographic and how profitable the outcome will be in delivering results.
Brands that are seeking to expand into new, strategic markets will evaluate data and statistics, including marketing, research, and advertising costs, to serve as a basis for making decisions on ecommerce campaigns to reach new audiences.
Teams will employ various formulas to analyze the success of marketing strategies relative to an acquisition cost and the value of gaining new customers, including comparing metrics like return on investment (ROI) and lifetime purchasing potential relative to the investment.
Brands may seek to use analytic tools or leverage a broad set of marketing approaches and channels through which they will reach new audiences, including social media platforms, email campaigns, paid advertising, and organic marketing, which can help teams to make informed decisions about how to best allocate resources to reach certain demographics.
Marketing teams can gain further perspective in an interdisciplinary sense through reaching new demographics to refine strategies and expand brand awareness while delivering more personalized commerce experiences to promote customer loyalty.