3P Marketplaces

In a third-party (3P) marketplace, the brand manufacturer sells directly to the consumers who shop on the platform.

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In a third-party (3P) marketplace, the brand manufacturer sells directly to the consumers who shop on the platform.

In a 3P relationship, sellers have control over product pricing and their margins, but also have the responsibility to maintain inventory as well as setting up and optimizing product listings to sell more effectively. Sellers can include the brand manufacturer as well as third-party retailers who have inventory to sell.


Salsify & the Future of Shopping

 
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Digital is Your Growth Driver

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By 2023, 58% of US retail sales, roughly $2.9 Trillion, will be digitally influenced* *Forrester Research Read the Consumer Research Report

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Winning takes continuous effort.

New channels. New retailer and distributor requirements. New consumer and buyer behaviors. The brand manufacturer that is set up to take advantage of these shifting opportunities will impress the algorithms, and their shoppers, and win.
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