1P Marketplaces

On a first-party (1P) marketplace, the brand manufacturers act as wholesale suppliers.

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On a first-party (1P) marketplace, the brand manufacturers act as wholesale suppliers.


This is a traditional selling model, where retailers buy products directly from manufacturers at an agreed upon price and then resell, handling customer-facing aspects like pricing, marketing, and selling activities.


Salsify & the Future of Shopping

 
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Digital is Your Growth Driver

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By 2023, 58% of US retail sales, roughly $2.9 Trillion, will be digitally influenced* *Forrester Research Read the Consumer Research Report

On-Demand Webinar: 5 New Rules of Online Shopping Expectations

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Winning takes continuous effort.

New channels. New retailer and distributor requirements. New consumer and buyer behaviors. The brand manufacturer that is set up to take advantage of these shifting opportunities will impress the algorithms, and their shoppers, and win.
Thousands of brands across all major retail & industrial categories trust Salsify with their digital shelf.

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