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    Commerce today is driven by one interconnected digital shelf.

    bluelinewide

    The digital shelf is the collection of diverse and rapidly evolving digital touchpoints used by shoppers to engage with brands and discover, research, and purchase products.

    The shopping journey, from discovery to purchase, is non-linear, random, and happening all the time.

    Consumers today discover, research, and shop products with the aid of digital experiences.

    No matter where they buy - in a retail store, from a social influence post, or on an ecommerce site - a shopper creates their own personalized, digitally-influenced journey.

    To win in this new world, you must take control of your digital shelf.

     

    There are walls
    that stand in your way.

    Screen Shot 2020-08-31 at 11.55.47 AM

    Delivering on these principles is way easier said than done. There are barriers both inside and outside your organization that hold you back.

    • Rapidly changing requirements of retailers and the pace you can deliver
    • Fragmented technology, systems and data
    • Organizational silos between digital, trade and supply chain teams
    • Desire for experimentation vs. the need to focus on volume-driving channels
    • Pay-to-play taxes to get content to your retailers and distributors

    It's time to break these walls down.

    The path to dominance on the digital shelf starts from wherever you are now.

    Most brands say one of the below is their most challenging barrier to winning on the digital shelf. What’s yours?

    bis-prod

    Your product content is inconsistent, inaccurate, and scattered across many teams.

    Get started by gathering all of your product content centrally and quickly identifying content gaps for key retailers.

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    pxm-prod

    It takes too long to launch new items and it’s too hard to refresh content for all your channels.

    Get started by adopting technology that keeps retailer and distributor requirements up to date, quickly identifies errors and gaps, and syndicates your content wherever it needs to be.

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    build-enhanced-layouts

    You struggle to produce digital shelf content that sets you apart from your competition.

    Get started by quickly and affordably creating engaging below-the-fold content on your key retailer sites.

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    competitive-insights

    You don’t have the data to know what action will drive the biggest result on the digital shelf.

    Get started by making sure your digital shelf analytics are directly linked to your workflows that are directly linked to your product content.

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