A GDSN Data Pool for The Digital Shelf

A single platform to manage and syndicate your in-store and online product experiences


When product information is accessible and accurate, your business wins

The Global Data Synchronization Network (GDSN) is the world’s largest product data network. GDSN makes it possible for any company, in any market, to share high-quality product information seamlessly. Because companies of all sizes need the same thing—timely and reliable product information—to ultimately benefit consumers and patients.

With GDSN, high quality product content is uploaded, maintained and shared automatically, ensuring trading partners have immediate access to the most current and complete information needed to exchange products on both local and global markets.

Any company that needs to send or receive product information can take advantage of GDSN by subscribing to a data pool.

Your data pool will enable you to set up your product content and synchronize it with all your trading partners, so you can plug in reliable data for all markets at one time.

GDSN realizes powerful benefits for your business:

• Share real-time product content with all trading partners simultaneously

• Decrease data management time and costs

• Eliminate manual processes and reduce errors, generating quality

• Bring new products to market quickly and easily

• Enable brand transparency to consumers and patients

GDSN is built on a powerful vision.

But the existing data pool vendors have created a system where GDSN is complicated, expensive, slow, and ineffective for the digital shelf.

Online and offline commerce has not yet been unified through GDSN.

Salsify is committed to make that original GDSN vision a reality.

Unified platform

Manage and syndicate all your product data - both operational data and marketing content - in one platform.

Unite the work of your teams - IT, MDM, ecommerce, marketing - in one system, and drive your products to market faster with accurate, complete content everywhere your customers shop.
GDSN Reality v Future

Connect with any trading partner on the network - regardless of which data pool they use.

Too many brands have found themselves having to pay multiple data pools to get their data where it needs to be. Salsify’s GDSN data pool is fully interoperable, so that you can exchange data with any trading partner.
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Be sure your data meets each trading partners’ requirements before you hit publish.

With Salsify, you can automatically validate your data against GDSN requirements. If you receive an error message, we’ll automatically surface it in the app in real time and notify the correct team member.

Control your brand identity and preserve consumer trust.

Salsify is partnering closely with GS1 on Verified by GS1, an initiative that establishes a global registry to verify product identity. With Salsify, you can easily submit your key product content attributes to the registry and monitor these attributes for compliance.
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Committed Partners

GS1 & Salsify

Salsify is proud to be a committed partner with GS1 in their mission to enable trading partners to globally share trusted product data. GDSN helps in meeting new consumer demand for accurate, complete, and consistent product information.

As part of this partnership, our data pool has been certified by GS1 that it leverages their Standards and has been tested to have interoperability within GDSN.


Find out more about the GDSN

More questions about the past and future of GDSN?

Read our GDSN business guide, or fill out the short form below to connect with us for more info on our GDSN data pool.

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Salsify's Product Experience Management Platform

Connect to an Integrated Platform Purpose-Built for the Digital Shelf