Salsify vs. Syndigo:
Which PXM Solution Is Right for Your Business?

Syndigo Acquires 1WorldSync: What This Means for Brands

Syndigo’s acquisition of 1WorldSync has created a lot of uncertainty in the market and has already led to frustrations across their shared customers. While the company has publicly stated that it plans to maintain both platforms, Syndigo has already started the process of consolidating systems and forcing customers to migrate their data from 1WorldSync to the Syndigo data pool.

This is a financially motivated move that causes significant disruption to 1WorldSync customers. This was a large acquisition, funded primarily by debt, and there is pressure for Syndigo to consolidate customer contracts, reconcile systems, and cut operating expenses to meet financial objectives. Combining teams, systems, and processes would likely require a multi-year integration effort, stalling innovation and diminishing Syndigo's ability to support customers.

“[Salsify] automation frees our team to focus on creating content and campaigns that convert more consumers across all digital and physical channels and to think about the future and how we can continue to deliver for our shoppers and customers across the digital shelf."

"I think the value that Salsify provides is better cross-functional alignment. It'll save you time. It will move your initiatives forward faster than you could on your own. And it will help you build your brands."

"Having a platform like Salsify has really helped to expedite things. We now have a source of truth and can provide content to these retailers in a much more streamlined way with consistency and accuracy."

“With Salsify’s connections, we could go right in and publish the right information. With other platforms, someone has to be chased down, and there’s a back-and-forth and lack of speed. This automated process improved the accuracy of our content and, therefore, improved the health of our content.”