Combine speed and access with the ability to govern and control core data and product information.
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Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
How a Major Home Goods Brands Fine-Tunes Its Digital Shelf Strategy With Salsify
WestPoint Home has a 200-year legacy of being a pioneer in home fashion. When it was founded in 1813 as WestPoint Stevens, the company manufactured woolen broadcloth.
Throughout the centuries, WestPoint Home has acquired 14 brands — all leaders in innovation, design, and construction for home fashion.
Upon beginning its third century, WestPoint Home knew the next stage of its growth would involve serving modern customers with an effective digital shelf. However, it soon became apparent that managing this digital shelf via manual processes was not getting the job done.
When WestPoint Home's ecommerce division was founded, it quickly became apparent that its processes were too slow. The team had to first "translate" data from manufacturing-relevant information to information that made sense for consumer platforms. They then had to input this data into 30 different account forms.
The team at WestPoint Home knew there had to be a better way. They discovered this better way upon hearing of a then-new startup: Salsify.
“We'd always be like, 'There's got to be a better way to do this' … [When we heard of Salsify] we were sold right away … we were just amazed at how you could just load data and then it could be copied out to different forms.”
Jen Gulley, Director of Ecommerce Sales, WestPoint Home
“We have made Salsify a verb internally in the company. Anytime I hear of an issue in a meeting, I'm always like, 'I can Salsify that' … and once I did about five demos, the executive team was like, 'Why aren't we using this company-wide?'"”
Jen Gulley, Director of Ecommerce Sales, WestPoint Home