Wastequip faced difficulties synchronizing and normalizing data across departments and customer channels.
Different divisions within the company worked in different enterprise resource planning (ERP) systems, making it difficult to obtain consistent data across the board. On top of this, customers all require different data sets to publish products onto their platforms.
Wastequip initially tried two other ecommerce platforms to help syndicate its content to major retail partners, but both those platforms failed. Kevin Creese, ecommerce manager at Wastequip, knew he needed a different solution.
“Our CEO’s vision is to show our customers the full breadth of our product at every stage of the waste collection process. This has been a difficult task because our multiple divisions have different ERP systems, and normalizing their data was a challenge.”
“As we continue to incorporate various divisions of our company into Salsify, we have realized that building a single catalog to represent the entirety of our offerings is attainable.”
“As we learned more about how to use Salsify, we began to see other ways the platform could drive our ecommerce businesses. I firmly believe Salsify was instrumental in growing our ecommerce business by 40% in 2020.”