SMNutrition used to have just 35 products, and only one platform hosted all of them: Amazon. Not even the company’s own website was fully built out, partially due to the ad-hoc processes used to update product information and the slow manual effort they required.
SMNutrition wanted to grow, and growth meant scaling more products across more ecommerce platforms. But with processes as disorganized as they were, scaling would be near impossible.
“We were a small company that generated a lot of gross revenue. [We asked], do we want to just continue riding this, or do we want to grow? And as a group, we decided that we wanted to grow … So that's when I started looking for a solution.”
“We truly run the company through Salsify Workflow, and I'm not just saying that to make workflows seem great. Every process from a content creation standpoint goes through a Salsify workflow … When we brought everything under one roof, and everything was really in a single flow, efficiency skyrocketed.”
“In two years, we've more than doubled gross revenue. We do believe that that is a direct tie to one being able to have every listing on every platform. [Our CEO] recently [said] to me … 'The company would not be where it is without Salsify. Salsify's the best decision we've made as a company.”