Combine speed and access with the ability to govern and control core data and product information.
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Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
How a Small, Digital-First Company Went From Inefficient Processes to Rapid Growth With Salsify
SMNutrition has a simple goal: Use the power of nutrition to improve people's lives. To accomplish this, it offers a broad range of dietary supplements — from hormone balancers to antioxidants and essential nutritional supplements.
From its two hubs on either side of the Smoky Mountains — Nashville, TN and Wilmington, NC — SMNutrition works hard to deliver high-quality supplements to its customers. But to do that, it needed to scale online, a task that was made challenging by its small team and undefined processes.
SMNutrition used to have just 35 products, and only one platform hosted all of them: Amazon. Not even the company’s own website was fully built out, partially due to the ad-hoc processes used to update product information and the slow manual effort they required.
SMNutrition wanted to grow, and growth meant scaling more products across more ecommerce platforms. But with processes as disorganized as they were, scaling would be near impossible.
“We were a small company that generated a lot of gross revenue. [We asked], do we want to just continue riding this, or do we want to grow? And as a group, we decided that we wanted to grow … So that's when I started looking for a solution.”
Drew Lewis, COO, SMNutrition
“We truly run the company through Salsify Workflow, and I'm not just saying that to make workflows seem great. Every process from a content creation standpoint goes through a Salsify workflow … When we brought everything under one roof, and everything was really in a single flow, efficiency skyrocketed.”
Drew Lewis, COO, SMNutrition
“In two years, we've more than doubled gross revenue. We do believe that that is a direct tie to one being able to have every listing on every platform. [Our CEO] recently [said] to me … 'The company would not be where it is without Salsify. Salsify's the best decision we've made as a company.”
Drew Lewis, COO, SMNutrition