CommerceXM
CommerceXM Platform
ProductXM
SupplierXM
CommerceXM Network
ServicesXM

CommerceXM

Combine speed and access with the ability to govern and control core data and product information.

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Salsify Product Experience Management

Empowering brands to manage, syndicate, and optimize product content at scale.

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Salsify Supplier Experience Management

Empowering retailers to collect, list, and enrich product content at scale.

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Salsify Commerce Experience Management Network

The leading commerce experience management solution and only unified and adaptive system of record.

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Salsify Services

Maximize success with service offerings designed to deliver measurable results.

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Products and Capabilities
Activation
Enhanced Content
Automated Insights
Digital Catalogs
DTC
Orders & Inventory
Product Information Management
Product and Capabilities
Product Listing
Content Enrichment
Product and Capabilities
Partner Solutions
Connectors
GDSN
Open Catalog

Learn how the Salsify CommerceXM Platform works as the foundation for every Salsify solution.

Learn how Salsify ProductXM empowers brands to win on the digital shelf.

Learn how Salsify SupplierXM empowers retailers to win on the digital shelf.

Learn how the Salsify CommerceXM Network brings brands and retailers together.

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Salsify Activation

Syndicate and publish product content to any consumer touch point.

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Salsify Enhanced Content

Enrich and optimize product pages to create engaging shopping experiences.

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Salsify Automated Insights

Close the loop on product performance with measurable analytics.

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Salsify Digital Catalogs

Keep product data organized and up to date.

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Salsify DTC

Manage product data on brand-owned ecommerce platforms.

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Salsify Orders and Inventory

Integrate the fulfillment data exchange necessary for marketplace selling.

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PIM

Manage product information and optimize it for success across every channel.

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Salsify Product Listing

Collect all of the data needed to list products quickly and accurately.

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Salsify Content Enrichment

Collect the high-quality content necessary to optimize ecommerce experiences.

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Salsify Partner Solutions

Leverage the best network of essential service and solution providers in the industry.

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Salsify Connectors

Establish direct connections to efficiently collaborate and publish superior product experiences.

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Salsify GDSN

Manage and syndicate GDSN operational data alongside other product data and marketing content.

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Salsify Open Catalog

Drive collaboration between brands and retailers with a free, open, and standardized product catalog.

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Solutions
Salsify Solutions

Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.

Salsify for Brand Manufacturers

Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Salsify for Retailers

Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify for Distributors

Empowering retail distributors to manage unique ecommerce product data management needs.
Why Salsify
Why Choose Salsify

Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.

Origin (Our) Story

Learn why Salsify was founded and explore our vision for the future of commerce.
The Digital Shelf

Unpack everything you need to know about the digital shelf.
Our Partners

Partner with Salsify and join the top global retailers, technology platforms, agencies, and consultancies.
Company
Company

​​Salsify drives results for customers worldwide, empowering them to win on the digital shelf.

Executive Team

Meet the Salsify executive team, and learn how they ​​help our customers succeed.
Press

Explore the latest Salsify news and media announcements.
Careers

Discover your next career opportunity, and help Salsify shape the future of commerce.
Resources & Tools
Resources & Tools

Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.

Resource Library

Explore our resource library to get everything you need to win on the digital shelf.
Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.
Engineering Blog

Read our engineering blog to get helpful developer resources and insights.
Reports

Download our reports to access the latest cutting-edge industry data and research.
On-Demand Webinars

Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Events

Register for our upcoming in-person and virtual events to connect with other industry insiders.
Product Updates

Review the latest Salsify product updates to explore our latest innovations.
Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.
API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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      MSA Safety Secures Its Online Presence With a Consistent Digital Experience

      B2B Safety Equipment Supplier Improved Its Ecommerce Presence While Speeding Time to Market

      About MSA

      MSA Safety is the global leader in the development and supply of safety products. Since 1914, it has kept workers safe in industries like oil and gas, fire service, mining, construction, and more. From personal protection to hazard detection systems, MSA’s products ensure the safety of workers all over the world.

      The Challenge

      MSA logo white

      MSA was concerned about the way its products were appearing online. Data was inconsistent across partner channels. In addition, copy for the same product may be different between distributors, and images weren’t always up to brand standards.

      This concern was MSA’s impetus to seek a new solution. Originally, MSA wanted to use Salsify as an add-on to support other solutions. However, it wasn’t long until the company realized that Salsify could be so much more for them.

      “Consistency was missing in the way we were showing up, and we wanted to manage that. That was the impetus behind where we were looking at Salsify … to try and create a consistent feel and look as a brand.”

      Sean Donovan, Digital Channel Manager of the Americas, MSA Safety

      The Solution

      Create a Centralized Data Repository After an initial effort to use Salsify as an add-on, MSA realized that Salsify’s true value lay in being a centralized information repository. The company took a step back and changed its approach, cleaning its data more and inputting it much more strategically.

      MSA now has a central repository that has been invaluable to marketing and sales. It has become part of the heart of what MSA does instead of just another bolt-on solution.
      Provide Partners With Digital Catalogs The centralized nature of MSA’s Salsify workflow means that consistent information can now be provided to partners much more easily. MSA has created a number of digital catalogs and has made them available to partners according to market segments.

      MSA is now encouraging partners to use them for better data consistency and future syndication. These efforts go hand in hand with building a centralized Salsify instance, which can now send data to all partners whenever a change or update is made.

      “This [Salsify] is a living core of your business. The guts of everything that actually happens in your company is here.”

      Sean Donovan, Digital Channel Manager of the Americas, MSA Safety

      The Results

      Consistency Across Partners MSA now has a very easy time making sure all information is consistent across partners. When something is updated in Salsify, that information gets sent to every channel partner’s platform. That makes a much easier lift to ensure consistency across the internet.

      The organization is now working with partners to help them understand that they don’t need to do as much work to manage product data. Salsify makes product information management easy enough that additional effort from the partners is unnecessary.
      Faster Time to Market The biggest benefit MSA has been able to enjoy is a significantly faster time to market. Previously, MSA would have to send data to their partners after a product was launched. Now, they can send that data ahead of time. When a product is launched, it can be on distributors’ sites the same day.

      MSA's next step is making the process even more efficient by helping distributors adapt to syndication efforts powered by Salsify.

      “It's really easy to go into Salsify and make changes and do things on the fly when you need to. And the great thing is, once you do it there, it goes everywhere. It's helping us with our speed to market on products because once we implemented this process, now our channel partners’ sites can launch the day we launch … So our product launches go far quicker.”

      Sean Donovan, Digital Channel Manager of the Americas, MSA Safety

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