Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
MSA Safety is the global leader in the development and supply of safety products. Since 1914, it has kept workers safe in industries like oil and gas, fire service, mining, construction, and more. From personal protection to hazard detection systems, MSA’s products ensure the safety of workers all over the world.
MSA was concerned about the way its products were appearing online. Data was inconsistent across partner channels. In addition, copy for the same product may be different between distributors, and images weren’t always up to brand standards.
This concern was MSA’s impetus to seek a new solution. Originally, MSA wanted to use Salsify as an add-on to support other solutions. However, it wasn’t long until the company realized that Salsify could be so much more for them.
“Consistency was missing in the way we were showing up, and we wanted to manage that. That was the impetus behind where we were looking at Salsify … to try and create a consistent feel and look as a brand.”
— Sean Donovan, Digital Channel Manager of the Americas, MSA Safety
Create a Centralized Data Repository
After an initial effort to use Salsify as an add-on, MSA realized that Salsify’s true value lay in being a centralized information repository. The company took a step back and changed its approach, cleaning its data more and inputting it much more strategically.
MSA now has a central repository that has been invaluable to marketing and sales. It has become part of the heart of what MSA does instead of just another bolt-on solution.
Provide Partners With Digital Catalogs
The centralized nature of MSA’s Salsify workflow means that consistent information can now be provided to partners much more easily. MSA has created a number of digital catalogs and has made them available to partners according to market segments.
MSA is now encouraging partners to use them for better data consistency and future syndication. These efforts go hand in hand with building a centralized Salsify instance, which can now send data to all partners whenever a change or update is made.
“This [Salsify] is a living core of your business. The guts of everything that actually happens in your company is here.”
— Sean Donovan, Digital Channel Manager of the Americas, MSA Safety
Consistency Across Partners
MSA now has a very easy time making sure all information is consistent across partners. When something is updated in Salsify, that information gets sent to every channel partner’s platform. That makes a much easier lift to ensure consistency across the internet.
The organization is now working with partners to help them understand that they don’t need to do as much work to manage product data. Salsify makes product information management easy enough that additional effort from the partners is unnecessary.
Faster Time to Market
The biggest benefit MSA has been able to enjoy is a significantly faster time to market. Previously, MSA would have to send data to their partners after a product was launched. Now, they can send that data ahead of time. When a product is launched, it can be on distributors’ sites the same day.
MSA's next step is making the process even more efficient by helping distributors adapt to syndication efforts powered by Salsify.
“It's really easy to go into Salsify and make changes and do things on the fly when you need to. And the great thing is, once you do it there, it goes everywhere. It's helping us with our speed to market on products because once we implemented this process, now our channel partners’ sites can launch the day we launch … So our product launches go far quicker.”
— Sean Donovan, Digital Channel Manager of the Americas, MSA Safety
“Consistency was missing in the way we were showing up, and we wanted to manage that. That was the impetus behind where we were looking at Salsify … to try and create a consistent feel and look as a brand.”
— Sean Donovan, Digital Channel Manager of the Americas, MSA Safety
“This [Salsify] is a living core of your business. The guts of everything that actually happens in your company is here.”
— Sean Donovan, Digital Channel Manager of the Americas, MSA Safety
“It's really easy to go into Salsify and make changes and do things on the fly when you need to. And the great thing is, once you do it there, it goes everywhere. It's helping us with our speed to market on products because once we implemented this process, now our channel partners’ sites can launch the day we launch … So our product launches go far quicker.”
— Sean Donovan, Digital Channel Manager of the Americas, MSA Safety
Learn how The Kraft Heinz Company completed product content optimization for more than 3,000 SKUs...
Learn how Carrefour and SEB improved their ecommerce product pages by creating rich enhanced...
Salsify is your foundation for digital shelf success, empowering you with the tools needed to win.