MSA was concerned about the way its products were appearing online. Data was inconsistent across partner channels. In addition, copy for the same product may be different between distributors, and images weren’t always up to brand standards.
This concern was MSA’s impetus to seek a new solution. Originally, MSA wanted to use Salsify as an add-on to support other solutions. However, it wasn’t long until the company realized that Salsify could be so much more for them.
“Consistency was missing in the way we were showing up, and we wanted to manage that. That was the impetus behind where we were looking at Salsify … to try and create a consistent feel and look as a brand.”
“This [Salsify] is a living core of your business. The guts of everything that actually happens in your company is here.”
“It's really easy to go into Salsify and make changes and do things on the fly when you need to. And the great thing is, once you do it there, it goes everywhere. It's helping us with our speed to market on products because once we implemented this process, now our channel partners’ sites can launch the day we launch … So our product launches go far quicker.”