Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
From M&Ms and Skittles to Twix and a multitude of other well-recognized confectionery, food, and pet care brands, some of the world’s most beloved products are made by Mars, Incorporated.
The multi-billion-dollar organization began a century ago as a small, family-owned candy business. Now, it employs over 70,000 people internationally and has become the world’s leading manufacturer of chocolates, chewing gum, mints, and more.
Mars, Incorporated: Honoring Tradition While Leading the Way in Commerce
Learn more about how Mars streamlined its ecommerce data to boost ecommerce growth.
With demand for ecommerce growing worldwide, Mars wanted to find a way to replicate the in-store experience for its online customers. However, disparate data storage and varied markets made this a daunting task.
Product data had previously been stored in several different locations, making it cumbersome for employees to look up even the most basic information. Mars had to consolidate its data so employees and retail partners alike could easily access information.
With so many markets around the world, Mars needed to develop a consolidated catalog of product data that could be used with ease across a wide variety of markets and multiple geographies.
To do this, the company needed a platform that was centralized, flexible, and easily adaptable.
"We’ve estimated that we’ve saved about 60,000 hours worth of time spent managing content over the last year for the organization [with Salsify]."
- JJ Schmidt, Director Digital Demand Content, Mars
Create an ‘Internal Google'
Salsify implementation has made product content so easy to look up that one employee said it was like having a Google search platform specifically for internal products.
Mars made sure the product catalog they created was easy and helpful for users, stating that 80% of what they do is driven by the business user. As a result of this user-focused implementation, an individual account manager can save up to 20 hours monthly.
Connect to 550 Retailer Channels
With Salsify’s help streamlining product data, Mars can now achieve its vision of providing customers with a great ecommerce experience anywhere in the world. The company has been able to connect to 550 retailers in 46 different markets.
These connections can now be optimized and grown with the help of Mars’ hundreds of “brand champions,” who work to give each brand’s customers the best ecommerce experience possible.
To be able to give our customers the best experience in the digital world was the most important thing, and that was the shift that enabled us to be successful. And that's why we partnered with Salsify.
- JJ Schmidt, Director Digital Demand Content, Mars
60,000 Hours of Time Saved
The time that had previously been spent managing content or searching for product information can now be better spent on more valuable tasks.
Mars estimates that over the course of 2020, it saved about 60,000 hours in employee time. These time savings are the direct result of a streamlined, centralized catalog of product data.
Over 200% Ecommerce Growth
Thanks to improved ecommerce experiences, some of Mars’ markets experienced a growth in ecommerce of over 200% in 2020. This increase is a direct result of improved content management powered by Salsify, as well as of the numerous channel connections Mars is now able to make more effectively.
Solutions like Salsify are quite critical because they build the master foundations of our digital experience transformation.
- Balakrishnan Subramanian, Vice President Digital Demand, Mars Digital Technologies
"We’ve estimated that we’ve saved about 60,000 hours worth of time spent managing content over the last year for the organization [with Salsify]."
- JJ Schmidt, Director Digital Demand Content, Mars
To be able to give our customers the best experience in the digital world was the most important thing, and that was the shift that enabled us to be successful. And that's why we partnered with Salsify.
- JJ Schmidt, Director Digital Demand Content, Mars
Solutions like Salsify are quite critical because they build the master foundations of our digital experience transformation.
- Balakrishnan Subramanian, Vice President Digital Demand, Mars Digital Technologies
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Salsify is your foundation for digital shelf success, empowering you with the tools needed to win.