With demand for ecommerce growing worldwide, Mars wanted to find a way to replicate the in-store experience for its online customers. However, disparate data storage and varied markets made this a daunting task.
Product data had previously been stored in several different locations, making it cumbersome for employees to look up even the most basic information. Mars had to consolidate its data so employees and retail partners alike could easily access information.
With so many markets around the world, Mars needed to develop a consolidated catalog of product data that could be used with ease across a wide variety of markets and multiple geographies.
To do this, the company needed a platform that was centralized, flexible, and easily adaptable.
“We’ve estimated that we’ve saved about 60,000 hours worth of time spent managing content over the last year for the organization [with Salsify].”
“To be able to give our customers the best experience in the digital world was the most important thing, and that was the shift that enabled us to be successful. And that's why we partnered with Salsify.”
“Solutions like Salsify are quite critical because they build the master foundations of our digital experience transformation.”