Lifetime Brands Europe has about 7,000 total product lines being sold in 70 markets. This massive footprint made its old approach of managing ecommerce with Excel and SAP unsustainable. The team was constantly wasting time chasing down files when partners asked for content.
They recognized that they needed a better approach. To meet its partners' and customers' needs, they needed a centralized platform for their data.
“We realized that if we wanted to be more accessible as a business, especially with our online retailers, we needed to make sure that we were very easy to work with. We needed to be able to send customers all of our product content really easily right away.”
“We get more synchronized content out to customers a lot easier … Now we send out daily files or weekly files from Salsify to all those different partners, so we can make sure that they have the latest content.”
“Being able to manage and look after content in a single place just makes my day-to-day work a lot easier to manage … I honestly couldn't sing praises high enough.”