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Kitchenware and Tabletop Brand Streamlines and Expands Its Online Business With Salsify
In 1850, a man named Thomas Plant began manufacturing and selling iron tools and household products. Over the decades, KitchenCraft became known as a market leader in kitchenware and homeware.
KitchenCraft is now part of Lifetime Brands Europe, a leading global provider of kitchenware, tableware, and other home goods. From its humble beginnings over 170 years ago, the company has grown to a worldwide business with 22 brands that are sold all over the world.
Lifetime Brands Europe has about 7,000 total product lines being sold in 70 markets. This massive footprint made its old approach of managing ecommerce with Excel and SAP unsustainable. The team was constantly wasting time chasing down files when partners asked for content.
They recognized that they needed a better approach. To meet its partners' and customers' needs, they needed a centralized platform for their data.
“We realized that if we wanted to be more accessible as a business, especially with our online retailers, we needed to make sure that we were very easy to work with. We needed to be able to send customers all of our product content really easily right away.”
Tom Chattaway, Digital Manager, Lifetime Brands Europe
“We get more synchronized content out to customers a lot easier … Now we send out daily files or weekly files from Salsify to all those different partners, so we can make sure that they have the latest content.”
Tom Chattaway, Digital Manager, Lifetime Brands Europe