Energizer had the Salsify Commerce Experience Management (CommerceXM) platform in place, but it wasn’t using the platform very robustly at first. There were still some products and retailers that weren’t connected to Salsify, which ultimately meant that many product pages weren’t capturing customers as well as they could.
One sticking point was the scope of the project. Energizer has a massive catalog of products and sells those products through a vast variety of retailers. If it was going to make any progress with Salsify, it had to be strategic and prioritize.
“We want our experience on any ecommerce site to be accurate, consistent, and complete. Anything less than that, we can consider it a lost sale online.”
“Syndication is a huge piece of Salsify's value. We have direct channels where we press a button, and we send the content there, and it's done."”
“You want to be using something that feels good and natural and intuitive. My experience with Salsify is that's always been the case.”