CommerceXM
CommerceXM Platform
ProductXM
SupplierXM
CommerceXM Network
ServicesXM

CommerceXM

Combine speed and access with the ability to govern and control core data and product information.

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Salsify Product Experience Management

Empowering brands to manage, syndicate, and optimize product content at scale.

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Salsify Supplier Experience Management

Empowering retailers to collect, list, and enrich product content at scale.

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Salsify Commerce Experience Management Network

The leading commerce experience management solution and only unified and adaptive system of record.

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Salsify Services

Maximize success with service offerings designed to deliver measurable results.

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Products and Capabilities
Activation
Enhanced Content
Automated Insights
Digital Catalogs
DTC
Orders & Inventory
Product Information Management
Product and Capabilities
Product Listing
Content Enrichment
Product and Capabilities
Partner Solutions
Connectors
GDSN
Open Catalog

Learn how the Salsify CommerceXM Platform works as the foundation for every Salsify solution.

Learn how Salsify ProductXM empowers brands to win on the digital shelf.

Learn how Salsify SupplierXM empowers retailers to win on the digital shelf.

Learn how the Salsify CommerceXM Network brings brands and retailers together.

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Salsify Activation

Syndicate and publish product content to any consumer touch point.

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Salsify Enhanced Content

Enrich and optimize product pages to create engaging shopping experiences.

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Salsify Automated Insights

Close the loop on product performance with measurable analytics.

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Salsify Digital Catalogs

Keep product data organized and up to date.

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Salsify DTC

Manage product data on brand-owned ecommerce platforms.

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Salsify Orders and Inventory

Integrate the fulfillment data exchange necessary for marketplace selling.

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PIM

Manage product information and optimize it for success across every channel.

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Salsify Product Listing

Collect all of the data needed to list products quickly and accurately.

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Salsify Content Enrichment

Collect the high-quality content necessary to optimize ecommerce experiences.

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Salsify Partner Solutions

Leverage the best network of essential service and solution providers in the industry.

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Salsify Connectors

Establish direct connections to efficiently collaborate and publish superior product experiences.

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Salsify GDSN

Manage and syndicate GDSN operational data alongside other product data and marketing content.

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Salsify Open Catalog

Drive collaboration between brands and retailers with a free, open, and standardized product catalog.

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Solutions
Salsify Solutions

Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.

Salsify for Brand Manufacturers

Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Salsify for Retailers

Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify for Distributors

Empowering retail distributors to manage unique ecommerce product data management needs.
Why Salsify
Why Choose Salsify

Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.

Origin (Our) Story

Learn why Salsify was founded and explore our vision for the future of commerce.
The Digital Shelf

Unpack everything you need to know about the digital shelf.
Our Partners

Partner with Salsify and join the top global retailers, technology platforms, agencies, and consultancies.
Company
Company

​​Salsify drives results for customers worldwide, empowering them to win on the digital shelf.

Executive Team

Meet the Salsify executive team, and learn how they ​​help our customers succeed.
Press

Explore the latest Salsify news and media announcements.
Careers

Discover your next career opportunity, and help Salsify shape the future of commerce.
Resources & Tools
Resources & Tools

Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.

Resource Library

Explore our resource library to get everything you need to win on the digital shelf.
Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.
Engineering Blog

Read our engineering blog to get helpful developer resources and insights.
Reports

Download our reports to access the latest cutting-edge industry data and research.
On-Demand Webinars

Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Events

Register for our upcoming in-person and virtual events to connect with other industry insiders.
Product Updates

Review the latest Salsify product updates to explore our latest innovations.
Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.
API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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    en-us

      Energizer Powers Engaging Online Customer Experiences at Scale With Salsify

      Global Battery Brand Expanded and Improved Its Use of Salsify to Optimize Its Online Presence

      About Energizer

      In addition to its famous Energizer-brand batteries, Energizer’s portfolio includes other types of batteries, lighting products, and automotive products. In most markets where it competes, its brands are ranked first or second on the market. That’s because Energizer is committed to winning over customers with great products and experiences across all touchpoints — including online.

      The Challenge

      Energizer

      Energizer had the Salsify Commerce Experience Management (CommerceXM) platform in place, but it wasn’t using the platform very robustly at first. There were still some products and retailers that weren’t connected to Salsify, which ultimately meant that many product pages weren’t capturing customers as well as they could.

      One sticking point was the scope of the project. Energizer has a massive catalog of products and sells those products through a vast variety of retailers. If it was going to make any progress with Salsify, it had to be strategic and prioritize.

      “We want our experience on any ecommerce site to be accurate, consistent, and complete. Anything less than that, we can consider it a lost sale online.”

      Jordan Rosenbaum, Associate Manager of Ecommerce Content and Syndication, Energizer

      The Solution

      Define the Scope Energizer understood that it had to set boundaries on the scope of its Salsify project. Failing to do so would make it too overwhelming.

      To set those boundaries, the team at Energizer chose the highest-priority retailers based on where it saw the most opportunity. It then selected the products that would be most beneficial to focus on at the start. With these priorities identified, the team could refine the scope of the project.
      Take Advantage of Syndication Previously, Energizer hadn’t touched Salsify’s syndication capabilities. When the team did look into the potential of syndication, they were surprised by its value.

      Energizer began setting up direct syndication channels where available to gain the added efficiency of quickly delivering information to retailers. For retailers they could not use direct syndication with, Energizer could use Salsify to build custom templates.

      “Syndication is a huge piece of Salsify's value. We have direct channels where we press a button, and we send the content there, and it's done."”

      Jordan Rosenbaum, Associate Manager of Ecommerce Content and Syndication, Energizer

      The Results

      25,000 Product Records Stored The careful planning and scope definition paid off. Today, Energizer has 25,000 product records in Salsify, a significant growth from what had been stored in it before.

      Now that these records are uploaded into Salsify, Energizer has been able to enjoy more intuitive processes and a number of new benefits — from easier reporting and integration with other business apps to better content production.
      Syndication Through 30 Channels Energizer now syndicates product content from Salsify through 30 different channels, whether through direct syndication or flexible custom templates.The efficiencies gained with syndication are drastic, and updates to product data can now be made in a fraction of the time.

      It’s made managing Energizer’s ecommerce presence an easier, more intuitive task – and customer experiences improved as a result.

      “You want to be using something that feels good and natural and intuitive. My experience with Salsify is that's always been the case.”

      Jordan Rosenbaum, Associate Manager of Ecommerce Content and Syndication, Energizer

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