Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Global Battery Brand Expanded and Improved Its Use of Salsify to Optimize Its Online Presence
In addition to its famous Energizer-brand batteries, Energizer’s portfolio includes other types of batteries, lighting products, and automotive products. In most markets where it competes, its brands are ranked first or second on the market. That’s because Energizer is committed to winning over customers with great products and experiences across all touchpoints — including online.
Energizer had the Salsify Commerce Experience Management (CommerceXM) platform in place, but it wasn’t using the platform very robustly at first. There were still some products and retailers that weren’t connected to Salsify, which ultimately meant that many product pages weren’t capturing customers as well as they could.
One sticking point was the scope of the project. Energizer has a massive catalog of products and sells those products through a vast variety of retailers. If it was going to make any progress with Salsify, it had to be strategic and prioritize.
“We want our experience on any ecommerce site to be accurate, consistent, and complete. Anything less than that, we can consider it a lost sale online.”
Jordan Rosenbaum, Associate Manager of Ecommerce Content and Syndication, Energizer
“Syndication is a huge piece of Salsify's value. We have direct channels where we press a button, and we send the content there, and it's done."”
Jordan Rosenbaum, Associate Manager of Ecommerce Content and Syndication, Energizer