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CommerceXM
CommerceXM Platform
ProductXM
SupplierXM
CommerceXM Network
ServicesXM

CommerceXM

Combine speed and access with the ability to govern and control core data and product information.

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Salsify Product Experience Management

Empowering brands to manage, syndicate, and optimize product content at scale.

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Salsify Supplier Experience Management

Empowering retailers to collect, list, and enrich product content at scale.

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Salsify Commerce Experience Management Network

The leading commerce experience management solution and only unified and adaptive system of record.

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Salsify Services

Maximize success with service offerings designed to deliver measurable results.

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Products and Capabilities
Activation
Enhanced Content
Automated Insights
Digital Catalogs
DTC
Orders & Inventory
Product Information Management
Product and Capabilities
Product Listing
Content Enrichment
Product and Capabilities
Partner Solutions
Connectors
GDSN
Open Catalog

Learn how the Salsify CommerceXM Platform works as the foundation for every Salsify solution.

Learn how Salsify ProductXM empowers brands to win on the digital shelf.

Learn how Salsify SupplierXM empowers retailers to win on the digital shelf.

Learn how the Salsify CommerceXM Network brings brands and retailers together.

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Salsify Activation

Syndicate and publish product content to any consumer touch point.

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Salsify Enhanced Content

Enrich and optimize product pages to create engaging shopping experiences.

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Salsify Automated Insights

Close the loop on product performance with measurable analytics.

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Salsify Digital Catalogs

Keep product data organized and up to date.

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Salsify DTC

Manage product data on brand-owned ecommerce platforms.

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Salsify Orders and Inventory

Integrate the fulfillment data exchange necessary for marketplace selling.

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PIM

Manage product information and optimize it for success across every channel.

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Salsify Product Listing

Collect all of the data needed to list products quickly and accurately.

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Salsify Content Enrichment

Collect the high-quality content necessary to optimize ecommerce experiences.

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Salsify Partner Solutions

Leverage the best network of essential service and solution providers in the industry.

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Salsify Connectors

Establish direct connections to efficiently collaborate and publish superior product experiences.

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Salsify GDSN

Manage and syndicate GDSN operational data alongside other product data and marketing content.

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Salsify Open Catalog

Drive collaboration between brands and retailers with a free, open, and standardized product catalog.

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Solutions
Salsify Solutions

Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.

Salsify for Brand Manufacturers

Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Salsify for Retailers

Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify for Distributors

Empowering retail distributors to manage unique ecommerce product data management needs.
Why Salsify
Why Choose Salsify

Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.

Origin (Our) Story

Learn why Salsify was founded and explore our vision for the future of commerce.
The Digital Shelf

Unpack everything you need to know about the digital shelf.
Our Partners

Partner with Salsify and join the top global retailers, technology platforms, agencies, and consultancies.
Company
Company

​​Salsify drives results for customers worldwide, empowering them to win on the digital shelf.

Executive Team

Meet the Salsify executive team, and learn how they ​​help our customers succeed.
Press

Explore the latest Salsify news and media announcements.
Careers

Discover your next career opportunity, and help Salsify shape the future of commerce.
Resources & Tools
Resources & Tools

Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.

Resource Library

Explore our resource library to get everything you need to win on the digital shelf.
Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.
Engineering Blog

Read our engineering blog to get helpful developer resources and insights.
Reports

Download our reports to access the latest cutting-edge industry data and research.
On-Demand Webinars

Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Events

Register for our upcoming in-person and virtual events to connect with other industry insiders.
Product Updates

Review the latest Salsify product updates to explore our latest innovations.
Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.
API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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      Walmart and Dr Pepper’s Product Content Partnership: How two global leaders met the new demands of digital shoppers

      Dr Pepper Snapple Group and Walmart confronted the reality of a new age of shopping - one where buyers are at the center and turn to digital browsing before making a purchase.

      The Challenge

      For brands like Dr Pepper Snapple Group, the key challenge was how to meet this new level of demand for product content.Beyond the packaging and promotional campaigns, consumer sand shoppers want consistent product descriptions and images everywhere they are — search, mobile, retail sites, and social media. The group needed an agile content creation strategy across its large portfolio of flavored brands and the ability to manage and share that content across all relevant locations. The brand was up against third-party content and images and retailer content already linked to its products.

      Dr Pepper Case Study Graphic

      The Solution

      Dr Pepper implemented the Salsify Product Content Management platform in June 2015. Salsify has become THE trusted source of content at Dr Pepper Snapple Group.

      Salsify now delivers product content directly to Walmart.com for more than 900 SKUs.

       Explore PCM Platform

      The Value of the Endless Aisle

      For Walmart, getting a complete product catalog and all of the content that goes along with it breaks down into three core components:

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      Making the entire catalog browsable online That means getting content for products sold only in-store today so they can be found online, an initiative they call SAO (Store Assortment Only).
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      Collecting a complete catalog from all of their suppliers To truly meet consumer demands, it’s not just about listing all the products Walmart has today, it’s also about making sure every product their consumer might want can be found on their dot-com properties.
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      Expanding the quality and completeness of the product By providing customers more detail about each of the products Walmart sells it hopes to improve the shopping experience, no matter the channel.

      “We can share the data with all of our retailpartners and anybody else that is displaying our product content online, and we know andt rust that it is brand approved, legal approved, and has all of our most up to date packaging.”

      Jordan Ste. Marie, Sr. Manager of Ecommerce Marketing, Dr. Pepper Snapple Group

      “Our first meeting with Salsify was eye-opening. They had all the capabilities and agile functionalities that we needed to dynamically manage our digital product content — it was a no-brainer.”

      Jordan Ste. Marie, Sr. Manager of Ecommerce Marketing, Dr Pepper Snapple Group

      “The best source of that content is the brands we work with —they know the products better than anyone else. With this initiative, we’re not only meeting the demands of today’s shopper; we’re empowering our suppliers to have a more direct role in merchandising their products to the end consumer. And the results we’ve seen to date are exactly what we had hoped.”

      Steve Breen, Chief Merchandising Officer for Walmart.com

      View Case Study

      Learn more about how Walmart and Dr Pepper used Salsify's product content management platform to organize, collaborate, and improve their content management with Salsify

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