Dr Pepper implemented the Salsify Product Content Management platform in June 2015. Salsify has become THE trusted source of content at Dr Pepper Snapple Group.
Salsify now delivers product content directly to Walmart.com for more than 900 SKUs.
For Walmart, getting a complete product catalog and all of the content that goes along with it breaks down into three core components:
“We can share the data with all of our retailpartners and anybody else that is displaying our product content online, and we know andt rust that it is brand approved, legal approved, and has all of our most up to date packaging.”
“Our first meeting with Salsify was eye-opening. They had all the capabilities and agile functionalities that we needed to dynamically manage our digital product content — it was a no-brainer.”
“The best source of that content is the brands we work with —they know the products better than anyone else. With this initiative, we’re not only meeting the demands of today’s shopper; we’re empowering our suppliers to have a more direct role in merchandising their products to the end consumer. And the results we’ve seen to date are exactly what we had hoped.”