Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Dr Pepper Snapple Group and Walmart confronted the reality of a new age of shopping - one where buyers are at the center and turn to digital browsing before making a purchase.
For brands like Dr Pepper Snapple Group, the key challenge was how to meet this new level of demand for product content.Beyond the packaging and promotional campaigns, consumer sand shoppers want consistent product descriptions and images everywhere they are — search, mobile, retail sites, and social media. The group needed an agile content creation strategy across its large portfolio of flavored brands and the ability to manage and share that content across all relevant locations. The brand was up against third-party content and images and retailer content already linked to its products.
Dr Pepper implemented the Salsify Product Content Management platform in June 2015. Salsify has become THE trusted source of content at Dr Pepper Snapple Group.
Salsify now delivers product content directly to Walmart.com for more than 900 SKUs.
Explore PCM PlatformFor Walmart, getting a complete product catalog and all of the content that goes along with it breaks down into three core components:
“We can share the data with all of our retailpartners and anybody else that is displaying our product content online, and we know andt rust that it is brand approved, legal approved, and has all of our most up to date packaging.”
Jordan Ste. Marie, Sr. Manager of Ecommerce Marketing, Dr. Pepper Snapple Group
“Our first meeting with Salsify was eye-opening. They had all the capabilities and agile functionalities that we needed to dynamically manage our digital product content — it was a no-brainer.”
Jordan Ste. Marie, Sr. Manager of Ecommerce Marketing, Dr Pepper Snapple Group
“The best source of that content is the brands we work with —they know the products better than anyone else. With this initiative, we’re not only meeting the demands of today’s shopper; we’re empowering our suppliers to have a more direct role in merchandising their products to the end consumer. And the results we’ve seen to date are exactly what we had hoped.”
Steve Breen, Chief Merchandising Officer for Walmart.com