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    Bosch Power Tools North America is the worldwide leader for power tools and power tool accessories.

    The division launches more than 100 power tools annually into the global market. Salsify is helping them become best-in-class with data accuracy and efficiency.

    The Challenge

    The Bosch team lacked enticing product content for its online products, leading to missed sales. It also faced a slower time-to-market process, requiring an average of 45 minutes to list five stock-keeping units (SKUs) online.

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    The Solution

    The Bosch team implemented Salsify’s product experience management (PXM) platform to create a central place for product information, allowing for easy management, syndication, and publication to downstream channels.

    Explore PXM Platform

    The Results

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    In one week, the Bosch team published 5,700 products to Google Shopping
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    This publication generated a 4% uplift in purchasing conversions

    It all comes down to data. From an eCommerce perspective, Salsify is helping us become best-in-class when it comes to data accuracy, data efficiency — and just data.

    Marc Morrissey, Digital Content Specialist, Bosch Power Tools Division

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