Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
From being one of the first brands in their category on Walmart.com more than 15 years ago, to becoming an eCommerce-only business selling through more than 20 channels, digital product content has become a foundation of their go-to market strategy.
Over the past 75 years, Badger Basket has become a premium manufacturer of furniture and accessories for infants, children, and dolls. With products as crucial to family life as these, it is critical for the team at Badger Basket to create product experiences that build trust with their shoppers.
Badger Basket faced a slow go-to-market system for 10-plus sales channels. To list a product online, it would take an average of 180 days. The demand for more data on product attribution, every detail about an item's measurements, materials, and digital assets kept increasing for Badger Basket's marketing team of 2.
“Life before Salsify was very challenging. Nothing was gathered in a central place. Implementing Salsify was a good process because it caused us to look at every single one of our products and really thoroughly assess what data we already had and what data we needed. ”
Debbie Riedle, eCommerce Operations Support, Badger Basket
Salsify's product information management (PIM) platform helped Badger Basket set standards for content and provided a guide for what information each retailer needs. It also streamlined activation to go live on 20 sales channels.
“Salsify has made it easier to keep up with changes and store information in the best way to deliver to our channel. We can be confident that our products are accurately presented. ”
Sara Logan, eCommerce Operations Manager, Badger Basket
After implementation, Badger Basket now highlights its full product catalog — over 900 stock keeping units (SKUs) — online. It now has a streamlined go-to-market process.
Thanks to Salsify's PIM, Badger Basket's eCommerce team has the confidence to release the right product information to numerous retailers quickly and efficiently.