PIM
Learn about Salsify’s enterprise PIM solution.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Easily enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
PXM App Center
Gain extensions, integrations, and destinations with the PXM App Center.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Win on the digital shelf by automating manual tasks.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Use Enhanced Content to turn product pages into product experiences.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
From being one of the first brands in their category on Walmart.com more than 15 years ago, to becoming an eCommerce-only business selling through more than 20 channels, digital product content has become a foundation of their go-to market strategy.
Over the past 75 years, Badger Basket has become a premium manufacturer of furniture and accessories for infants, children, and dolls. With products as crucial to family life as these, it is critical for the team at Badger Basket to create product experiences that build trust with their shoppers.
Badger Basket faced a slow go-to-market system for 10-plus sales channels. To list a product online, it would take an average of 180 days. The demand for more data on product attribution, every detail about an item's measurements, materials, and digital assets kept increasing for Badger Basket's marketing team of 2.
“Life before Salsify was very challenging. Nothing was gathered in a central place. Implementing Salsify was a good process because it caused us to look at every single one of our products and really thoroughly assess what data we already had and what data we needed. ”
Debbie Riedle, eCommerce Operations Support, Badger Basket
Salsify's product information management (PIM) platform helped Badger Basket set standards for content and provided a guide for what information each retailer needs. It also streamlined activation to go live on 20 sales channels.
“Salsify has made it easier to keep up with changes and store information in the best way to deliver to our channel. We can be confident that our products are accurately presented. ”
Sara Logan, eCommerce Operations Manager, Badger Basket
After implementation, Badger Basket now highlights its full product catalog — over 900 stock keeping units (SKUs) — online. It now has a streamlined go-to-market process.
Thanks to Salsify's PIM, Badger Basket's eCommerce team has the confidence to release the right product information to numerous retailers quickly and efficiently.