Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
360-degree product views are one of the best ways for brands to simulate an in-store shopping experience where shoppers can pick up an item to rotate it and examine it. Walmart provides a 360 spin option on its pages. The retail giant reports that brands see an improvement of search rank and conversion when 360-views of a product are included on the page.
Salsify released a Product 360 Creator, which allows marketing or ecommerce teams to combine static images to build a 360 view of the product that can be sent to Walmart.com. We developed a custom workflow that any customer can use to render a 360 spin from an existing list of images. The feature allows you to preview the rendering, and save it as a html asset. Salsify’s direct connection to Walmart API supports sending and publishing rich media content directly to the site.
Salsify customers can quickly use these images on their own direct-to-consumer sites as well. This kind of enhanced imagery is even helping B2B manufacturers increase conversion rates, decrease product returns and boost customer satisfaction. For example, Grainger found that 360 product imagery improved conversions by 47%.
The launch of Salsify's Product 360 Creator comes closely after our release of a Rich Media Template Creator that allows brands to select images in Salsify, combine images and text in engaging layouts and then publish directly to Walmart in a few short steps in the platform.