Salsify Brand Guidelines

Logo Variations

Primary Logo: Horizontal The horizontal logo is the primary logo for Salsify. It contains the logomark and logotype together. The logotype is based on Brandon Grotesque Bold. The logomark and logotype should always appear in this size relationship; don’t resize elements. Always use the logo files provided in the logo pack.

Secondary Logo: Stacked The stacked logo is the secondary option for Salsify. The stacked logo is for large-scale use or when horizontal space isn’t available. Examples include social profile image containers, vertical event banners, and various promotional items.

Alternative Logo Mark: Flower The flower logo mark should only be used as an accent. Examples include using the flower logo mark instead of bullets on a list, when calling out statistics, or as a watermark or design element.

Typography

Our brand’s primary and universal font is Proxima Nova. There are secondary fonts available to the Marketing team designated for design purposes only. With Google Slides or web applications, our brand font defaults to Arial, which is web-safe.

Our Shapes

Our image and photography treatment is based on the foundation of our brand shapes. The interplay of shapes and photography becomes our brand elements, which further convey the versatility of the message.

Standard Placeholder

This is your standard image and photo container. It can be any size or aspect ratio, and has slightly rounded corners. This will fit most images and photos.

Image Containers

Our shape treatments use rounded rectangle groupings and our brand colors to contain relevant photos.

Iconography

Our Salsify icon set is custom designed to expand our use of brand shapes and portray simplicity of message. We leverage these icons as tertiary images to visually support brief messages or bullets.