PIM
Learn about Salsify’s enterprise PIM solution.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Easily enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
PXM App Center
Gain extensions, integrations, and destinations with the PXM App Center.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Win on the digital shelf by automating manual tasks.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Use Enhanced Content to turn product pages into product experiences.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
Our brand guidelines offer clear instructions for how to use Salsify logos, colors, fonts, and typography. Following our brand guidelines ensures consistency across content mediums, ensuring a cohesive, recognizable, and distinct brand identity on all channels.
Our logo represents the core foundation of how we communicate our value system to the world. The flower at the center symbolizes growth, flexibility, and adaptability, suggesting that our platform can help businesses centralize, connect, and automate product content into one cohesive product experience. It branches out from the center representing how the Salsify Product Experience Management (PXM) platform helps businesses manage all aspects of their omnichannel presence.
Primary Logo: Horizontal The horizontal logo is the primary logo for Salsify. It contains the logomark and logotype together. The logotype is based on Brandon Grotesque Bold. The logomark and logotype should always appear in this size relationship; don’t resize elements. Always use the logo files provided in the logo pack.
Secondary Logo: Stacked The stacked logo is the secondary option for Salsify. The stacked logo is for large-scale use or when horizontal space isn’t available. Examples include social profile image containers, vertical event banners, and various promotional items.
Alternative Logo Mark: Flower The flower logo mark should only be used as an accent. Examples include using the flower logo mark instead of bullets on a list, when calling out statistics, or as a watermark or design element.
Select the white or “Salsify Blue” logos based on the background’s contrast. Ensure
background colors do not clash or have low contrast with the logos.
Using our logo consistently and appropriately is crucial to maintaining
a strong and cohesive brand identity.
Our brand’s wide range of colors should be used selectively and strategically. We leverage white space as a main theme, with our bright colors constrained and contained in heroes, calls to action, and brand shapes.
With white or very light gray used as primary background colors, we avoid color on top of color blocks. Dark navy is used as an alternate background and creates a branding bridge to the Digital Shelf Institute (DSI).
Our brand’s primary and universal font is Proxima Nova. There are secondary fonts available to the Marketing team designated for design purposes only. With Google Slides or web applications, our brand font defaults to Arial, which is web-safe.
Our image and photography treatment is based on the foundation of our brand shapes. The interplay of shapes and photography becomes our brand elements, which further convey the versatility of the message.
Our image and photography treatment is based on the foundation of our brand shapes. The interplay of shapes and photography becomes our brand elements, which further convey the versatility of the message.
This is your standard image and photo container. It can be any size or aspect ratio, and has slightly rounded corners. This will fit most images and photos.
Our shape treatments use rounded rectangle groupings and our brand colors to contain relevant photos.
Our Salsify icon set is custom designed to expand our use of brand shapes and portray simplicity of message. We leverage these icons as tertiary images to visually support brief messages or bullets.
Our voice is constant and reflective of our brand personality. We put a spotlight on industry leaders, sharing their stories, interviews, and quotes to capture their unique perspectives. We break down complex themes and topics in a familiar, friendly, and straightforward way. We inject humor, clever asides, and funny anecdotes to engage our audience. We track down the data, sources, and evidence our audience needs to make smart, informed decisions.
Our tone is flexible and dependent on the context, audience, and purpose of the content. Focus on offering value first and foremost, and add humor where appropriate. Always consider the context, audience, and purpose of the content and adapt the tone to fit the situation.
Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf. The company’s Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes in order to deliver the best possible product experiences across every selling destination.
For our media partners, leverage our media assets below.