Trade: TOUT FAIRE chooses Salsify to put product
information at the centre of its business strategy
With over 450 points of sale in France and Belgium, and 280 members, the TOUT FAIRE independent network, a market leader in construction materials for the general public (40%) and professionals (60%), is partnering with Salsify to automate the collection of its product information and streamline relations with its suppliers.
At a time when the construction sector is facing shortages and numerous pricing changes, TOUT FAIRE aims to use Salsify’s commerce experience platform to deliver reliable, exhaustive and up-to-date data across all of its retail channels. TOUT FAIRE intends to be able to give buyers and consumers all the product information they have come to expect, including whether they are bio-based, made in France, their repairability score and their environmental impact. Product information relating to supply chain length is also essential and relates back to the network’s core values as it has a strong presence in rural areas.
Improving the network's productivity and time to market
"The material trade sector is constantly evolving, particularly in terms of environmental regulations, such as the RE2020 standard on energy renovation. Today, it is essential that we inform our customers, households in particular, about these matters," explains Charles Gaël Chaloyard, Managing Director at TOUT FAIRE. "Our suppliers are coming up with more and more innovations in this field, and our job is to get them onto the market. The Salsify tool will represent a huge step forward for us, and it will respond to two of our major challenges: boosting the collective productivity of our network thanks to seamless, automated supplier relationships, and reducing time to market.”
"Material trade is lagging behind when it comes to omnichannel retail and value generation, not least because of the heavy and technical nature of products; however, we should be able to gradually catch up with the performance of other stakeholders, such as large DIY stores.”
The decision to partner with Salsify aligns with recent efforts underway at TOUT FAIRE, which is already boasting 21% growth since 2019 and has just launched an online store with 15,000 products now available for Click & Collect across its 450 points of sale. This helps to reinforce TOUT FAIRE’s brand image by creating a strong brand experience and deploying a concept built around new in-store services, especially advice and support.
A challenge: onboarding over 650 brands of all sizes
"To get to know our targets and understand what goes on in our stores in terms of supply - the driver is data!" adds Charles Gaël Chaloyard, who wants to implement two phases moving forward:
- An initial induction phase for the tool, as teams get used to using it to list items and share data, and then customising the solution for each store.
- And a second phase to use it for calls for tender and grouped purchases among suppliers.
To achieve these goals, TOUT FAIRE faces an immediate challenge: successfully onboarding brands of all sizes onto Salsify's SupplierXM platform. Salsify will support them in digitising data collection processes by making sure that the solution delivers value at every step of the way in the form of simplification, acceleration and cost reduction. All while keeping in mind that since 2020, the sector's stakeholders have had to grapple with market disruptions, constant changes in customers' purchasing modes and new challenges associated with inflation.
"Salsify is continuing with its educational work in the trade and DIY sectors, which are accelerating their digital transition. Today, benefiting from up-to-date information on product repairability indices, energy consumption or even the place of production is no longer optional amid consumers' growing concerns about the origin of products and their environmental impact. Let's remember that, according to an OpinionWay study conducted for Alkemics/Salsify in March 2021, 84% of French people are influenced by the repairability index of the products they buy*," points out Antoine Durieux, Executive VP of Alkemics/Salsify.
"These stakeholders are beginning to understand that high-quality product data will enable them not only to extend their B2B and B2C offers, digitise a local offering as close as possible to their customers' needs and test out new omnichannel experiences, but also to boost their financial revenue. Only Salsify's SupplierXM solution can support them in reaching these goals, and we're delighted to be able to contribute to the next chapter in TOUT FAIRE's inspiring story.”
*Link to OpinionWay March 2021 study
About TOUT FAIRE:
Tout Faire is the leading association of independent trade entrepreneurs, with a network of over 280 members and 450 points of sale right across France and Belgium. This is a community of 4,000 motivated individuals who can offer expertise, advice and high-quality services to build trusting relations with their local clients. Its network is founded on the values of helping one another, sharing, transparency and authenticity.
About Salsify:
Salsify helps brand manufacturers, distributors, and retailers in over 100 countries collaborate to win on the digital shelf. The company’s Commerce Experience Management (CommerceXM) platform serves as the system of record for products, accelerates time to market for products, facilitates cross-team and cross-organisation collaboration at scale, and provides the insights needed to optimise product pages across channels continuously. The result is shopper-centric, frictionless, and memorable commerce experiences across the world’s fastest-growing Commerce Experience Management Network. Great commerce experiences that are delivered efficiently improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed up time to market. Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify every day to stand out on the digital shelf.
Salsify France press contact:
Carine Lennuyeux
carine.lennuyeux@rp-aucarre.com
+33 6 84 10 73 02
TOUT FAIRE press contacts:
Julie Ménard
j.menard@kingcom.fr
+33 6 24 94 13 34
Amina Ennaciri
a.ennaciri@kingcom.fr
+33 6 50 53 80 03
