PIM
Learn about Salsify’s enterprise PIM solution.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Easily enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
PXM App Center
Gain extensions, integrations, and destinations with the PXM App Center.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Win on the digital shelf by automating manual tasks.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Use Enhanced Content to turn product pages into product experiences.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
Oroton is an iconic Australian luxury fashion brand renowned for its craftsmanship and quality. Known for its branded accessories and classic ready-to-wear pieces, the heritage brand invests in technology to set the foundations for its future growth strategy.
Omnichannel Growth Strategy Creates a Need for Data Consistency
When purchasing luxury brands, consumers expect a richer buying experience that is seamless and consistent across all touch points. For Oroton, it was essential that product imagery and descriptions were not only aspirational but also detailed and accurate.
With over 10,000 SKUs; 36,000 digital assets; and 200 individual attributes within its range, photographers, copywriters, and digital teams needed to streamline their communication and processes to work together as efficiently as possible to accelerate their time to market.
Oroton’s content needed to be effortlessly fed to their website, built on BigCommerce, and then to their social media channels, including Google Shopping, Facebook, and Instagram. This approach was essential for creating a consistent product experience.
"Migrating to Salsify provided the ability to centralise, connect, and automate product content to help improve efficiency, scalability, and flexibility into new markets and channels."
— Matt Alexander, Manager of Digital Solutions, Oroton
Improving Scalability and Internal Efficiencies With Salsify PXM
As part of its growth strategy, Oroton had already begun to re-platform its IT ecosystem. Salsify was a natural choice to set the foundations for scalability and internal efficiencies. Having previously used the SKUlibrary platform and SKUstudio creative services, Oroton was already familiar with the team and processes and the native integrations were facilitated easily.
Working With DigiShelf To Restructure Rich Product Data
Oroton worked with DigiShelf — a local Salsify implementation partner — to help structure, cleanse, and publish rich product data across a number of channels within a few months. Oroton is now also feeding this content back into its business to support business operations whilst reducing effort on content maintenance.
Taking Advantage of the Single Source of Truth
Oroton’s enterprise resource planning (ERP) items were integrated seamlessly into the Salsify Product Information Management (PIM) solution so that all its product data and automations were centralised into one place. Having a single source of truth allowed all of its teams to have greater visibility and control of their product data.
"Before Salsify, it would take the team weeks to get products to market and hours of internal and external resources to connect to a new channel — now, it can be done in days."
— Matt Alexander, Manager of Digital Solutions, Oroton
Time to Market Improves Through Consistency and Automation
Salsify helped Oroton meet its objective of designing its business around the customer by providing them with accurate and enhanced product content to help drive sales across its product range.
Through automating more of their process, they have saved valuable time and resources whilst reducing speed to market and reducing business risk.
By using Salsify, they are continually looking at ways to incorporate automation into their processes, utilising the platform’s workflow capabilities so they can focus more of their efforts on value-added activity.
"With the support of DigiShelf, we were able to build a structured yet streamlined PIM that will support Oroton for years to come."
— Matt Alexander, Manager of Digital Solutions, Oroton
"Migrating to Salsify provided the ability to centralise, connect, and automate product content to help improve efficiency, scalability, and flexibility into new markets and channels."
— Matt Alexander, Manager of Digital Solutions, Oroton
"Before Salsify, it would take the team weeks to get products to market and hours of internal and external resources to connect to a new channel — now, it can be done in days."
— Matt Alexander, Manager of Digital Solutions, Oroton
"With the support of DigiShelf, we were able to build a structured yet streamlined PIM that will support Oroton for years to come."
— Matt Alexander, Manager of Digital Solutions, Oroton