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    Kraft Heinz Australia and New Zealand Syndicates Product Content to Retailers

    The leading food and beverage brand leveraged Salsify Product Experience Management (PXM) to streamline its product content delivery in Australia and New Zealand.

    About Kraft Heinz Australia

    Kraft Heinz Australia and New Zealand is a leading division of the global food and beverage brand, serving shoppers across Australia and New Zealand with a wide range of iconic food brands.

    Kraft Heinz Australia and New Zealand required a channel from its global Salsify Product Experience Management (PXM) platform into the SKUlibrary syndication platform in Australia to feed its quality content into Woolworths, Coles, Metcash, and independent stores accessing the SKUlibrary network.

    “Salsify PXM has enabled Kraft Heinz ANZ to automate many steps throughout the product content process that previously absorbed a lot of time, effort, and resources. As a result, we were able to shift our focus and attention from updating multiple end-touch points, to instead ensuring that our one source of truth is as accurate and complete as possible. Once a quality foundation was set in place, we were then able to redirect our resources into enhancing the quality and breadth of our product images, attributes, and description fields. This has contributed to a more seamless online customer experience for our Kraft Heinz products.”

    — Joe Shaw, Former Head of Ecommerce for Australia and New Zealand, The Kraft Heinz Company

    Custom Channel Mapping Supports Efficiency and Accuracy

    Through a custom channel built in PXM, Kraft Heinz can map its product content to meet the requirements of Australian and New Zealand retailers and help deliver product information efficiently and accurately.

    Effective Product Content Syndication Ensures Consistent Product Experiences for Shoppers

    The Kraft Heinz team saved time, effort, and resources with Salsify PXM by automating critical steps in their process. These efficiencies allowed them to shift their focus and attention to content accuracy, completeness, and quality, supporting a consistent and engaging product experience for shoppers.

    “Salsify PXM has enabled Kraft Heinz ANZ to automate many steps throughout the product content process that previously absorbed a lot of time, effort, and resources. As a result, we were able to shift our focus and attention from updating multiple end-touch points, to instead ensuring that our one source of truth is as accurate and complete as possible. Once a quality foundation was set in place, we were then able to redirect our resources into enhancing the quality and breadth of our product images, attributes, and description fields. This has contributed to a more seamless online customer experience for our Kraft Heinz products.”

    — Joe Shaw, Former Head of Ecommerce for Australia and New Zealand, The Kraft Heinz Company

    Explore How Salsify’s PXM Solution Can Help You Win on the Digital Shelf

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