PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
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Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Editor's note: Chris Gorski is a marketing data consultant who works with clients seeking to successfully integrate PIM, CRM or other marketing data programs to drive improved merchandising and increased revenue generation. We were very excited that he took the time to share with us some of his previous experiences with PIM, and why PIM is essential for future business growth. He can be contacted via Linked In or via email at cgorski@twomicemarketing.com.
Nine years ago I moved from Syracuse, NY to Fort Collins, Colorado. This move involved the purchase of a new home. At that time, my wife and I had a 15-month old child and although 2-bedrooms would have sufficed, we needed to look into the future and invest in a house that would meet our needs 5-10 years out. We realized the future required 3 bedrooms – as we planned for another child. We would also need a finished basement with a bedroom suite – a place for periodic visitors. We wanted access to good schools – a forthcoming need.
In short, our investment needed to be scalable enough to accommodate our planned growth.
Not long ago I managed a large PIM project for my company – a B-to-B manufacturer/direct seller of analytical instrumentation – via field sales, catalog and e-commerce. As the marketing director, I realized that although current processes met current needs, they lacked standardization and systems capable of withstanding the substantial expansion of our revenue and geographies. In other words, we currently had the infrastructure to support one child, but not a lot of flexibility to provide for another.
To get the project funding and needed internal support, I painted the picture of what the future would look like without a PIM system – and the added expense and chaos we would have without one in place.
Our company website at the time had its own, web content management system. Product data sheets were created by the marketing team, and the product data was stored on the Quark files the designers used. We had catalogs and price lists that needed to be fully proofread with each new printing, and the expectation was that the product managers could recall any changes since the last printing.
The scattered process was not sustainable for our strategic vision, which was to eventually manage many websites in many countries and languages. We would need a central repository for product information where content generators could enter and approve, and marketing could access the information. We would need standardized processes to translate and syndicate information to many web sites and media – with supporting workflows to ensure compliance.
For a growing family, we needed to think of purchasing a larger home. For a growing manufacturing company, we needed to think of installing a flexible and scalable content management backbone.
Growth focused organizations need to take a good look into the future – increased sku's, acquisitions, more information, additional media in various languages - and ensure there will be systems in place that can accommodate that future. Smart companies integrate systems before the stress of needing them arises, because waiting until the need arises often means reacting instead of acting, and the necessity of haste often results in cobbled together systems and processes requiring constant maintenance.
The home my wife and I ended up purchasing in Colorado turned out to be perfect for our current needs today - we now have two boys (10 and 7), an unplanned for dog, and annual visits from variety friends and family. Much like with my house, a PIM system should be evaluated with the appropriate vision of the future – so that the subsequent system design, capabilities and implementation will adequately meet or exceed those needs.
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