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The director of ecommerce role, otherwise known as Director of Digital Commerce or Ecommerce Executive, is the head coach of your ecommerce team. This professional is absolutely critical in defining your ecommerce strategy — who you choose to hire will have lasting impact on your digital retail success. Choosing someone with extensive experience leading digital teams, driving online revenue, and directing a multitude of ecommerce strategies is absolutely paramount. Below, we’ve described the typical job functions and requirements that directors of ecommerce typically meet.
Director of Ecommerce
The director of ecommerce’s job is to collaborate cross-functionally to manage and orchestrate all aspects of your ecommerce business. This includes strategising, planning, developing and executing content programmes, overseeing the creation of promotional materials and campaigns, analysing performance data, website traffic and product performance, setting goals, and more.
Day to Day Duties:
Skills and Qualifications:
In choosing your ecommerce leader, brands have to choose someone who is forward thinking, experienced, and thoughtful. With the right person in charge, the positive impact he or she will have will trickle down to the rest of the team and your success will be exponential. In times of increased ecommerce importance, it’s absolutely critical to not only have an ecommerce director, but to hire the best one.
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