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    The “Gotchas” Brands Need to Know About Selling D2C Online


    Brands are increasingly selling direct to consumer - especially using digital channels. Through their own websites, marketplaces, and retailer websites, brands take control of their products, content, and inventory by getting closer to consumers via online selling. These strategies unlock great opportunities for growth, but there is so much to learn to really do it well! Learn from Forrester’s Senior Analyst, Emily Pfeiffer, what brands need to know to come out of the gate swinging or grow current digital channels as she explains the “gotchas” no one ever tells you about this tricky business.

    This session will cover:

    • What consumers actually want from Brands right now
    • How to allocate inventory across digital channels
    • Strategies for customizing product content across channels
    • How to plan for pricing on owned websites, marketplaces, and drop-ship sites
    • How to balance 1P and 3P selling

    … and more!

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