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Whitepaper: Why Product Content is the Secret Ingredient

When selling through e-commerce channels

This whitepaper discusses key observations surrounding causes and consequences of inaccurate product information, challenges with addressing the problem, and requirements any solution must have in order to effectively capitalize on product content management.

In this whitepaper you'll learn how to:

  • Identify the root causes of inaccurate product content

  • Determine the business impact of strong product information

  • Develop best practices around product content management

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Product content is the core of a great customer experience.

Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction.

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