On-Demand Webinar: Fast Money vs. Brand Control?

As Amazon and digital natives disrupt global distribution, what’s next for international wholesale partners?

GELF International Marketplace

International marketplace platforms operated by Amazon, Alibaba and Walmart are flattening retail’s global distribution ecosystem. Transforming International Retail Distribution: Global Ecommerce’s Latest Wave of Disruption, a new NRF / GELF research report, also finds that data-savvy digital natives are shaking up how brands sell internationally. We explore how retailers and brands selling direct-to-consumer are leading their global sales & distribution partners into the next phase of global ecommerce.

 In this webinar, you'll learn:

  • Why traditional wholesale distribution partners must evolve into digital-savvy “market accelerators” or risk losing relevance in the global retail ecosystem
  • How global operating strategies and models, playbooks and digital centers of excellence can help brands control storytelling, manage unauthorized marketplace sellers and empower distribution partners with localized ecommerce best practices that enhance the customer experience
  • Which innovative technologies and data practices optimize cross-border ecommerce operations, streamline selling through international marketplace channels and generate new international demand

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