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Case Study: Leveraging the Power of Product Experience Management

How ShurTech Improved Sales Rank by 15% on Amazon

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Read this case study to learn how the makers of Duck® Tape leverage product experience management to increase efficiency and grow market share.

“You need to both be able to create, generate, and optimize great content, and then deliver it to your customers in an efficient and effective way. And that's what I feel like Salsify has done for us - it’s given us that simple point of truth, the ability to manage and measure it, optimize it, and iterate.” - Scott Sommers, Director of Ecommerce Strategy

With a wide range of globally recognized brands like Duck®, FrogTape® and Shurtape® brands, ShurTech needed to develop a more streamlined approach to the ecommerce presence that empowered his team to continually optimize and deliver impactful content to key retail channels like Amazon, Walmart and Essendant.

Learn more about the step-by-step approach the ShurTech team took to: 

  • Build and maintain a centralized, consistent and accessible source of production information to arm all divisions of ShurTech with best of class content.
  • Meet and optimize requirements for retailers. ShurTech uses Salsify to syndicate product information across the digital shelf for their B2C and B2B divisions.
  • Improve product content with action oriented data to increase conversions on Amazon powered by Insights by Salsify.  
  • Ensure product accuracy and process efficiency on a global scale by expanding usage of product experience management.
  • Streamline content creation and optimization by aligning internal teams.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Product content is the core of a great customer experience.

Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction.