How Gemline delivers product content to market with improved accuracy and efficiency
"To make improvements through technology, you have to get a handle on the data. We needed to make our digital content easily manageable and accessible, so we wanted to have our structured and unstructured content together in one easy-to-use platform" - Frank Wiggins, CIO, The Gem Group.
Before implementing Salsify, promotional product supplier Gemline was handicapped in launching new products online -- from restricted IT resources, to marketing's inability to merchandize for the digital shelf.
Learn how Gemline turned this reality on its head with Salsify to become a leader in digital commerce, empowered by:
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.
Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction. Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction. Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction. Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction.