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Case Study: Finding a Product Content Management Solution to meet the needs of IT and business users

How Gemline delivers product content to market with improved accuracy and efficiency

"To make improvements through technology, you have to get a handle on the data. We needed to make our digital content easily manageable and accessible, so we wanted to have our structured and unstructured content together in one easy-to-use platform" - Frank Wiggins, CIO, The Gem Group.

Before implementing Salsify, promotional product supplier Gemline was handicapped in launching new products online -- from restricted IT resources, to marketing's inability to merchandize for the digital shelf.

Learn how Gemline turned this reality on its head with Salsify to become a leader in digital commerce, empowered by:

  • Centralized source of PIM, DAM & syndication in one place

  • Seamless integration with ERP, 3rd party & distributor channels

  • Cross-functional collaboration with user-level permissions across stakeholders

  • Improved marketing & sales with real-time optimization of products and promotions

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Product content is the core of a great customer experience.

Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction. Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction. Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction. Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction.