Justin Shipman, director of sales operations at Tecnica, and Christian Avery, supply planner at Tecnica, explain how they used Salisfy to help them create a rich digital shopping experience for customers.
As a lead supplier of skis and boots, Tecnica needed a way to organize manufacturing information and other detailed content in one place, enhance it for customer-facing promotions, and deliver it to go-to-market teams in the US.