Amazon has surpassed Best Buy in US consumer electronic sales, according to the 2018 Gartner L2 Digital IQ Index. It's no surprise that shoppers are turning online to the giant's product detail pages to compare models, prices, and brand quality. Convincing shoppers that your product is worth the investment, means giving them necessary information and content on Amazon's site.
In a recent webinar, Salsify's Director of Product Management Josh Silverman and Data Insights Manager Andrew Waber shared an analysis of more than 140,000 electronics product detail pages. By improving A+ Content or the enhanced content that appears below-the-fold, leveraging direct chat, and enhancing product descriptions, brands can drive better conversion on Amazon. Listen to the full webinar to provide detailed insight into building a strong digital presence.
Content for the electronics market is held to a high standard. Items are often considered, technical purchases and consumers need engaging experiences with your brand. Learn more about the data-driven tactics you can use to sell better online in our infographic below.
This webinar was able to break down the data between the winners in both higher and lower priced electronic listings. At lower price points the goal is to highlight key selling points. The focus should be on high review counts and customer provided images. Conversely, at the higher points, there is a higher emphasis on knowing the market. Both the titles and descriptions should be short and to the point. Listen to the full webinar to provide detailed insight into building a strong digital presence.