Under the Hood: Enhanced Content
As more shoppers expect more content published throughout the PDP, enhanced content becomes more critical. According to the Salsify 2023 Consumer Research Report, 58% of consumers said, "Not enough information or details provided" is the reason they didn’t buy a product online. Having a variety of content to guide customers through their shopping journey is essential to driving conversion. Having Enhanced Content present on the PDP typically increases conversion rate by 15% in most categories.
Salsify Enhanced Content enables brands to create authentic, engaging below-the-fold product experiences that increase conversion.
In this webinar, you'll learn about all the value that Enhanced Content has to offer!
You'll learn how to:
- Build dynamic Enhanced Content layouts across your product portfolio
- Customize layouts with a variety of content types
Our newest feature allows you to visualize content coverage and view PDP impressions data to inform your future publishing strategies.