Over 60% of shoppers globally use Amazon to research products and compare products before making a purchase1. Winning the Amazon digital shelf requires a comprehensive content strategy to ensure that your shoppers can find you. Due to Amazon’s shopper-centric focus, it’s constantly optimizing its platform to find new and different ways to engage shoppers, leaving it to brands to keep up with those changes and deliver the experiences Amazon has grown its shoppers to demand.
Salsify is the only unified PXM platform built for brands to centralize their product information, automate their business operations, and connect directly into the Amazon ecosystem to deliver the enriched product experiences shoppers demand. Built and maintained by a dedicated team of Amazon experts, the suite of solutions within Salsify enables brands to win the Amazon digital shelf.
1Salsify Consumer Research 2023