Til Death Do Us Cart: OmniShopper Loyalty That Lasts

In an omni marketplace full of competing suitors, brands often chase new shoppers while letting loyal ones become “the ones that got away.” But what if you could reignite the spark—or light a new one entirely?

In this session, we’ll assess real CPG brand loyalty strategies to uncover:

• The 8 Love Languages of Shopper Loyalty for deepening relationships and driving repeat and basket-building behavior
• Opportunities to amplify existing loyalty programs, create new ones, or collaborate with retailers on joint loyalty efforts
• Standout best practices, retailer capabilities, and CPG examples you can learn from
• The metrics that matter most when measuring loyalty in today’s omnichannel world

Because in loyalty, as in love, it’s not about finding someone new—it’s about making them want to stay.