The AI Path to Purchase Continues: Executing Your AEO & GEO Strategy with Salsify and DetailPage

Part 2: Mastering GEO and Images - A Deep Dive into Content Selection

Watch the second installment of our three-part series on executing your search strategy! Now that we have established how traditional SEO does the heavy lifting for your foundation, it is time to focus on the next step. In this session, we are slowing down the pace to take a comprehensive deep dive specifically into Generative Engine Optimization (GEO) and its critical intersection with image optimization and product selection

Watch Peter Crosby and Spencer Millerberg as they continue to shift the focus from the "what" to the actionable "how" of AI search, breaking down exactly what brands are currently getting wrong when it comes to their GEO strategies and visual content  

What You Will Learn: 

• Mastering GEO & Visual Search: Learn the specific "how-to" execution strategies for Generative Engine Optimization (GEO), with a specialized deep dive into optimizing your image assets and product selection 

• Exclusive White Paper Insights: Get a sneak peek at new research and tactics as Peter Crosby shares advanced strategies from our upcoming AEO white paper 

• Correcting Common Mistakes: Discover the specific GEO and visual search pitfalls that brands are currently getting wrong, and learn the exact steps to fix them